Retail partnership: New REWE recipe world with California walnuts

Under the title “Cooking with walnuts: natural, versatile, delicious”, visitors to the website will find vegetarian and vegan recipes that are perfect for quick, everyday cooking. Plant-based recipes are also a trend among REWE customers. The REWE team has produced the photos in their own in-house style. For example, the tip to use walnuts as a meat substitute in winter recipes such as cabbage rolls, Königsberger Klopsen or Köttbullar in tomato sauce was very well received.

E-commerce banners created especially for the campaign point the way to the recipe world, which has been online since November and can be accessed for a further six months. For customers looking for inspiration offline, REWE is distributing almost 300,000 recipe cards with a walnut recipe in 3,300 REWE stores nationwide. This ensures that customers are addressed at all levels