All good things come in threes: for the third year in a row, the global POWER OF 3 initiative, initiated by CWC, will take place in March. The entire third month of the year will focus on walnuts high content of omega-3 and the health benefits associated with it.
In a digital cooking show during the worldwide kick-off on 3/3, chefs and influencers from around the world will demonstrate the excellent suitability of California walnuts as a versatile ingredient with clear focus on plant-based nutrition. The recipe videos will be aired on all California Walnut Commission channels - in Germany at www.walnuss.de. On this site, consumers can recreate the exotic recipes and learn how other countries utilize California walnuts in their culture.
The simultaneous global kick-off on 3/3 and the activities in all participating markets encourage consumers during the month-long campaign to consume a handful of California walnuts daily and to incorporate them into their recipes.
In addition to all global activities, the POWER OF 3 messages will be accompanied by diverse on- and offline campaigns tailored to the German market. During the campaign, online advertising on Facebook, Google, and YouTube, along with media outreach and collaboration, will ensure a high campaign reach. Engaging campaign messaging and design will draw consumer interest and create engagement. Large-scale promotions on e-commerce portals and in shopping apps provide direct purchase incentives.