SAVE THE DATE: Events with California walnuts in the second half of 2024

In the second half of 2024 the California walnut industry will participate in the important leading trade fairs to reach its core target groups with messages about the power nut from the US sunshine state.

PROMOTION: New California summer campaign in August

In August a new marketing campaign on the theme of California Summer shows its audience that walnuts are the perfect summer ingredient.

SUCCESS: More California walnuts on more menus in German restaurants

On Walnut Day on May 17, a large-scale restaurant promotion with Germany's top tarte flambée restaurant chain Le Feu produced impressive results. A menu special with four walnut tarte flambées achieved more than 200,000 contacts.

ORDNER NOW: BEST PRACTICES GUIDE FOR HANDLING & STORING

The California walnut industry developed a new guide for handling and storage. Compact product knowledge on the quality and shelf life of California walnuts.

EFFECTIVE: Strong campaigns boost sales and consumer interest in the first quarter

Impressive results were achieved by effective marketing campaigns in the first quarter. The POS campaign "Healthy breakfast with California walnuts" at #1 Dutch retailer Albert Heijn led to a significant increase in sales.

PROMOTION: May is dedicated to walnuts and tarte flambée

Walnut Day has been marked on May 17 for more than 60 years. Therefore, during the month of May we will celebrate California walnuts on several channels like social media, online and in the gastronomy sector.

WALNUT HARVEST COMPLETED IN CALIFORNIA: BEST PROSPECTS FOR THE NEW SEASON

Ideal weather conditions have contributed significantly to the outstanding quality and bright color of this year's crop.

INNOVATION: PLANT-BASED PROTOTYPES MADE FROM CALIFORNIA WALNUTS

The spotlight was on "Plant-based innovation with California walnuts" at the Innovation Day, where the California walnut industry welcomed industry experts to the Food Harbour Hamburg.

#1 TREND INGREDIENT 2024: WALNUTS

Walnuts are at the top of the Whole Foods trend list for 2024.

POWERFUL START INTO THE YEAR

All good things come in threes – this motto held true once again for the global “Power of 3” campaign in spring, which used numerous PR, advertising, and promotional activities to bring California walnuts to consumers’ attention and thus ...