The new TV spot for Californian walnuts is catchy! Because the sweetheart of all walnuts - a nutcracker - sings his version of the Simple Minds classic "Don't You (Forget About Me)" in the spot, making it clear that the walnut can be perfectly ...
The more the merrier – this is especially true when it comes to California walnuts. In the 2019/20 harvest year, imports of Californian walnuts to Germany have increased significantly.
This year, the California Walnut Commission has initiated a baking competition for professionals for the first time. The goal is to make California walnuts even better known in the baking trade as a premium ingredient that can be used all year round.
An online seminar with the Wildbakers, the ambassadors for California walnuts, inspired over 100 bakers to use California walnuts in a versatile and creative way in their baked goods. Everyone interested can watch the seminar now on YouTube.
The use of California walnuts is also actively promoted in the catering and food industry. Therefore, the California Walnut Commission is taking part in the Digital Rolling Pin Convention – the world’s 1st Digital Inspiration Conference for ...
To increase awareness and desire for California walnuts, a global campaign under the motto “Power of 3“ took place for the first time in February. In Germany, too, the worldwide campaign was accompanied by numerous activities.
Within the framework of a baking contest with California walnuts and the Wildbakers, professional bakers can now demonstrate their creative ability. A total of 10,000 Euro in prize money is offered.
With the help of creative campaigns and activities, the California Walnut Commission gets consumers in the mood for walnuts and thus actively boosts demand.
Together with Heiko Antoniewicz, the California Walnut Commission developed new recipes for the gastronomy and food industry. These will be published online as well as in a new technical handbook.