In March, the global initiative “Power of 3” took place for the second time. Characterized by the number 3, the campaign started on 3/3 with a worldwide kick-off and the aim to draw attention to the omega-3 content of walnuts and the health benefits ...
Attention to all snack manufacturers: More than 80 % of consumers would like to be able to purchase California walnuts as convenience snack product. Whether sweet, savory or spicy – walnut snacks “to go” are missed on the supermarket shelf.
A large scale POS campaign reached more than 80 million consumers from December, 2020 to April, 2021. Branded shopping carts, attractive POS activities and radio advertising in the supermarket – the CWC provided effective sales ...
The baking competition with California walnuts is in its second year. Professional bakers and confectioners can now again demonstrate their creative ability. A total of 10,000 Euro in prize money is waiting for the winners.
The CWC TV spot, which is going to be broadcasted in all of Germany is starting in February but our Mr. Nutcracker – the protagonist of the spot - has already been featured in printed and online ads as well as on social media.
Soon, the shopping list app Bring! will also feature Mr. Nutcracker and California walnuts. Last year the collaboration with Bring! showed some exciting insights.
Mr. Nutcracker from the TV spot was the star of the extremely successful Christmas calendar in December, which was displayed on the website and on social media.
The new TV spot for Californian walnuts is catchy! Because the sweetheart of all walnuts - a nutcracker - sings his version of the Simple Minds classic "Don't You (Forget About Me)" in the spot, making it clear that the walnut can be perfectly ...
The more the merrier – this is especially true when it comes to California walnuts. In the 2019/20 harvest year, imports of Californian walnuts to Germany have increased significantly.
This year, the California Walnut Commission has initiated a baking competition for professionals for the first time. The goal is to make California walnuts even better known in the baking trade as a premium ingredient that can be used all year round.